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Best Online Event Promotion Ideas for Your Business

Guest Writer
Aug 06, 2020
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When you apply the right online event promotion ideas and strategies, you give your events the best chance to succeed!

Whether it’s a fair, tradeshow, workshop, or webinar, organizers want to ensure that their event gets out to the most people possible. Especially with COVID-19, with most in-person events moving to the online world, promoting yours the right way is paramount. While there are many traditional ways of promoting an online event, we will focus on some of the most effective online event promotion ideas that both small and large businesses can benefit from.

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Best online event promotion ideas for your business

Add a Unique Email Signature

This is an excellent idea if you already have a large following and equally extensive email list. We’ve all received emails from service providers that end with the sender’s name, designation, or post, which follows “sincerely” on every email. Creating a unique email signature by including the info of your event is a great idea that will give authority to your email signature, and pique the interest of your readers.

If you send out emails months before the actual event, and if your emails are engaging, there’s a high chance of your audience marking their calendars for your upcoming event. Rather than sending email reminders about your next event, which could be perceived as pushy, consider adding the event to your email signature. It’s a far more subtle way of getting your audience interested in an upcoming event.

Create a sense of urgency

There’s nothing wrong with creating a sense of urgency when promoting your event online. If you have rich content, and you’re not misleading your audience, you should promote it. When you send an email to your list, you can add the date and time and a countdown to the event. 

This will create just the right amount of urgency that will encourage the recipients of your email to take quick action. Particularly, if the event has an attendance cap. 

If you’re giving away the event for free, then there’s a good chance that more people will be interested in signing up to participate in your online event.

Use an event page

If you already have a website or blog, you might want to create a separate page dedicated to your upcoming event, also known as a landing page. This page should include all of the information that those interested will need. For example, the event time, date, and duration, as well as, the speaker’s names, and what they will be learning throughout the event. 

Just because people are stuck at home at the moment does not mean they have free time to spend at your event. Creating a separate page for your event that provides them with the information they need will ensure that they are not going to be wasting their time on something they are not interested in.

Don’t forget Facebook

For some, Facebook is a total time-suck, but it can be the ultimate tool to help promote an event for marketers. With over 2 billion active users, Facebook rules the roost when it comes to promoting events via social media. But, that does not mean you can leave other social media platforms out. To make sure that your event’s news gets out to the most number of people, you will need to leverage your marketing tactics with all of the social media outlets you use. 

Since you won’t find all of your audience on a single social media platform, it pays to pass the word online using multiple social channels, including LinkedIn.

Key takeaway

Regardless of the type of event, you are promoting online, letting it exist in a vacuum is not going to work. It’s best to promote your event using multiple strategies and techniques geared towards your online audience. It will ensure you get the most bang for your buck. This could mean using either one or all of the online event promotion ideas to promote your next event.

What is your preferred strategy when promoting online events? Let us know in the comment section below!

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