Connecting with your followers, users, and customers is crucial to your success! Live videos allow you to engage in real-time conversations and reach millions of people. If you offer a Facebook Live amazing experience, you’ll get more people interested in you and in your brand. To do so, you must interact with your audience and share valuable information.
Facebook has reached 2 billion monthly users in June of 2017, so you could even reach billions of people. This is such an incredible audience. The best part is Facebook Live helps you stand out and reach them with your live streams.
If you give them a Facebook live amazing experience, interact with them and share valuable information, you’ll definitely get more people interested in you and in your brand. If you aren’t doing live streams yet, here is why you should start.
What is Facebook Live?
The Facebook live launch was in 2016. Since then, it has surpassed YouTube, which has 1.5 billion users (Source: Techcrunch). This is now the number 1 platform for live streaming videos. One of the great things about Facebook live is that it allows users to share live videos from their personal profiles or brand pages.
When you share a live video, you’re more likely to appear higher in News Feed. Your followers can also receive a notification the moment you go live. According to Facebook, users are 10 times more likely to comment on live videos. After your live stream ends, it will be posted on your page or profile so anyone that missed it can watch it.
What kind of live videos can you create?
There are many types of content that you can offer through live videos. You need to find out what your audience responds to and work hard to deliver a Facebook live amazing experience. The best way to do that is to try them all out and analyze the return. Here are a few ideas for you to try:
- Hot Topics / Breaking news: talk about trending topics or news related to your niche. Give them your insights to establish yourself as an authority on that subject.
- Q&A: Let your audience get to know you and your brand better. Answer their questions live and create a connection with them.
- Interview: Bring value to your followers. Interviewing people in the same field that can put something extra on the table. Your viewers will love it!
- Performance: Showcase your talents, live! Whether you can sing, dance or play video game, share your abilities with your audience.
- Behind the scenes: Give people a sneak peek of the backstage. People are always interested in what goes on behind the curtains. Show them your routine, how you do what you do or how your company works.
- Announcements & demonstrations: Live videos are great to showcase new products or services. Share your desktop to teach them how to use the newest features of your software or create a live event to present your new invention.
How can you deliver a Facebook Live amazing experience?
Regardless of the kind of content you decide to create, you need to give your audience an amazing experience. That is paramount in your live stream. They need to see the value in it and feel they are part of something awesome.
To make sure you achieve great results, the most important advice we can give you is to be prepared. Prepare your content and any extra material you might want to use.
Instead of being in front of the camera the whole time, try to mix things up by having different sources of video. Alternate between being on camera, sharing your screen and showing some recorded videos.
To improve your Facebook live streams, get extra video sources with smooth transitions. Live videos are popular now, that professional live video production is more affordable than you think. All you need is a software like ManyCam.
With ManyCam, you can have up to 12 media sources and add transitions and much more. It will help you stand out with professional-looking live streams.
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Here are other blog posts about Facebook Live:
[Update] Using Facebook Live with ManyCam Just Got Better
There’s no doubt about how important it is to have a presence on Facebook. It doesn’t matter if you’re a business or an “one-person band”, having followers on this social network can really help you grow your audience. However, as we all know too well, Facebook is crowded. To make sure you stand out and get more exposure, creating Facebook Lives is the way to go. (Continue reading)
How to Live Stream on Facebook with ManyCam
Live streaming is a great way to get people’s attention, especially in a competitive space like Facebook. With over 2 billion users, Facebook is definitely one of the best places to share your live videos. However, you need to find a way to stand out or you’ll become background noise. (Continue reading)
