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30 Live Streaming Content Ideas for your Next Live Videos

Mayra Gomes
Mar 29, 2018
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Live streams are the best way to grow your audience and get them engaged. But, let’s face it, always creating new content can be exhausting. Since consistency is key to your online success, as an individual or a brand, you need to keep creating content. On this blog post, we’ve put together a list of 30 live streaming content ideas for your next live videos. With this list, you’ll be able to keep creating amazing content without struggling with ideas.

Here you can find content ideas for your business live videos and for personal ones. Either way, they will help you create a connection with your audience and build relationships. The live streaming content ideas on this list can be mixed and matched, creating more and more ideas for you in a never-ending cycle.  

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Live Streaming Content Ideas


  1.     Live spontaneous session to answer questions about yourself. Take the opportunity to show your personality and connect with your followers
  2.     Do a live product or service demonstration. A live demo helps educate people about your product. It builds trust and can increase sales.
  3.     Share your expertise. Give your audience your best tips related to the industry. To be able to reach and grow your audience, your content needs to bring them value.
  4.     Live Q&A (Questions & Answers) session about topics related to your business or interests. It’s a great way to engage with your audience and establish yourself as an expert.
  5.     Promote your content. Live video can be a great tool to promote other content you create. For example, when you write a new blog post or upload a video on YouTube, you can go live and let your audience know about it, while giving some extra information on the topic.
  6.     Create live webinars or trainings. Webinars can be useful to educate your audience and deliver a lot of value. It also gives you a chance to generate leads by getting people to sign up with an email address.
  7.     Show your setup, at your office or at home. People are always curious to learn more about you and they will love to take a sneak peek behind the curtain.

“Newsjack” – Take advantage of Trending Topics


  1.     Share your thoughts on a trending topic related to your industry. This is a great way to establish yourself as an expert and gives you a chance to reach a broader audience, due to the high search volume of trending topics.
  2.     Do a part of your job, live. Is that a part of your job that is particularly interesting, different or odd? Your fans would love to know more about it and see what you deal with.
  3.  Share a live quick tutorial on a tool that you use. Is there a tool you use everyday, that helps you a lot? Do a live tutorial for it to your followers, they will appreciate you taking the time and might learn something new.
  4.  Live, in-person, interviews. You can interview your team, partners or reach out to influencers in the industry. Anyone that would be relevant for your audience.
  5.  Online live interviews. You can interview people anywhere in the world. Interviews allow you tap into the guest’s audience, which can become your audience too.
  6.  Events Live streaming. Next time you are at an event or even if it’s your own, make sure you go live. Give your followers a taste of what you are experiencing.

Live Streaming Content Ideas – Behind the Scenes


Behind the Scenes - 30 Live Streaming Content Ideas

  1.  Behind-the-scenes. Before or after a presentation, talk, product launch or any important event, share a behind-the-scenes sneak peek with your audience. People are always curious about the backstage.
  2.  Broadcast your own speech or presentation at an event (if it’s allowed). The recording of this live video, can later on be used as additional content on your channel or page.
  3.  If you have interesting case studies, ask for permission and share them with your audience, live. It might help you increase sales.
  4.  Create a live video to raise funds for a cause or charity. Social media platforms allow viewers to send you money, so you can get them to join your cause and send money towards it.
  5.  Send a live invitation. If you have an upcoming online or in-person event, you can use live video to invite people to join you. It’s a great way to raise awareness for the event and answer people’s questions.
  6.  Talk to your audience. Popular themes for live sessions are: “What you’d tell your younger self?” or “Things I wish I knew before…”. An advice that you wish you had received, which might help others. If it resonates with viewers, they will share your video with others.


Live Streaming Content Ideas – Teaching


Teach your Audience - 30 Live Streaming Content Ideas

  1.  Teach your audience how to do something you do differently than most people. Perhaps you have your own organizing system or writing process. Find common interests between you and your audience.
  2.  Create a Flash Sale and go live. It’s a way to give back to your most loyal followers, that are there when you go live. Make sure the sale is interesting for them and that it’s really a flash sale. It shouldn’t last more than a day.
  3.  Host a contest or give away. Create engagement and get people sharing your live video, by offering incentives.
  4.  Show how something is done. Go live and share with your audience the process of developing, manufacturing, fixing anything related to you and your business.

Inspire your Followers!


  1.  Tell your followers what you are inspired by and talk about your life or business philosophy. It will help you create a relationship with your audience and make them feel closer to you.
  2.  Create lists and share them. If you have a 2018 reading list on a specific topic, show it to your audience. It can help them create their own lists.
  3.  Take some time to offer people advice or give feedback on their work. It brings a lot of value to them and show you care about them.
  4.  Talk about mistakes you’ve made along the way and what you learned from them. It might help people who also made those mistakes or help people prevent it.
  5.  Do a live unboxing and review the product. Next time you buy something new, do a live video of the unboxing and let people know your opinion. It’s a good way to build relationships with brands. But make sure your reviews are honest.  

Live Streaming Content Ideas – Your Personal Life


Personal Life - 30 Live Streaming Content Ideas

  1.  Show a part of your personal life. If you go out for a jog in a nice area or walk your dog at sunset, share it with your audience.
  2.  Tell viewers a personal story that taught you something or motivated you to move forward. Chances are, many people will identify with your story, which leads to sharing and growth.

Mix all these live streaming content ideas and you’ll have endless possibilities!


In Summary

Live broadcasts are all about the real-time connection. All of these live streaming content ideas can help you reach, grow and connect with your audience. Once you gain their trust and they feel like they know you, you will have customers and supporters for life.

Have you tried one of these live streaming content ideas before? Which one do you recommend?


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To get started with these live streaming content ideas, these blog posts can help:


Best Way to Promote Live Streaming Videos

Creating content for live videos is only half the battle. What good is great content if there isn’t anyone to watch? Promotion is key to getting more viewers on your live streams…  (Continue reading)


How to Set Up a Live Stream (On a Budget)

Live streaming videos is a great form of delivering content. Contrary to what people think, creating professional-looking live streams can be affordable…  (Continue reading)

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