Let’s put it this way, if one image is worth a thousand words, then a video is worth a million. And that’s not an exaggeration. Video combines in-depth content with entertainment. It has become the most successful marketing tool around the world, thanks to the high-speed internet and mobile phones. Start doing live videos right now to take this advantage even further!
The cherry on top – Live Video
Live videos right now, are more than entertaining. They create a feeling of “living in the moment” and experiencing something new. It’s a great way to enjoy the benefits of video content and establish a relationship with your audience.
Live streaming gives you the opportunity to interact with your audience. In return, it allows your audience to engage with you and your brand.
Why video – Statistics
Still not convinced to use start doing live videos right now as a marketing strategy? Facebook users watch over 100 million hours of video every day. That is a lot of videos and a lot of viewers. If you don’t have any videos yet, it’s time to rethink your social media strategy. Almost 50% of internet users look for videos related to a product or service before visiting a store. In fact, 51.9% of marketing professionals refer to video as the type of content with the best ROI (Return on Investment). (Source: Hubspot )
Examples of simple but great live videos
Video production may sound complicated and expensive, but it doesn’t have to be. All you need are a few tools and some ideas. You can give your followers a behind-the-scenes peek like Dunkin Donuts did. This got them over 44k views, over 500 shares and many comments. Or, if you want to break the internet, do what Buzzfeed did. They blew up a watermelon with rubber bands and the internet went crazy. They got over 800k people to tune in and watch this for over 40 minutes.
Connect with your audience
With live videos, the audience can get to know you and your brand better. They’ll start seeing you as a human being, not just a corporation. This will lead to stronger connections, thus better results. Creating this rapport, allows you to address their concerns in a personal matter. You also get a chance to show the value of your knowledge and brand.
Start Doing Live Videos Right Now
There are many live video streaming platforms, such as Facebook, Youtube, Twitch amongst others. Truth is, it doesn’t matter which one is better or worse. You have to be where your audience is. But, most likely they are on more than one social media. When it comes to watching live streams, viewers have their preferred platforms. So, when you create a live video, broadcast to multiple channels to get the most results out of your online event.
With these insights on the importance of start doing live videos right now, now it’s time give it a go. Don’t worry if you don’t have any videos yet, it’s not too late to start! Check out how ManyCam can enhance your video chats and help you create amazing live streams here.
Here are a couple of blog posts to help you get started:
What Do You Need to Produce a Successful Live Streaming Video
Live streaming started out as a totally spontaneous and in the moment kind of content and it still is when it comes to personal live streams. But, professionally, as a business or personal brand, you need to put in the time to produce a successful live streaming video and make the most of your efforts. (Continue reading)
Are Your Video Calls Good Enough?
Creating successful webinars for you or your brand can help you reach a broad audience without a large investment, but it can be quite tricky to deliver an engaging webinar. (Continue reading)
