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How to Build Anticipation for Your Product or Service with Live Videos?

Guest Writer
Apr 01, 2021
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Launching new products or services? Build anticipation for your product and service with live videos and boost your sales!

Launching a brand new product or service can be stressful but also exciting. The purpose of a product is to sell. For the product to sell, you must market it efficiently to potential buyers. The main thing most people struggle with is how to go about it properly. PR companies and entrepreneurs have been relying on social media for the past decade. One thing that works without a doubt is building anticipation for your products and services using live videos.

Live videos make sure you reach a bigger audience and are a great way of making your products and services enter the market. Here are some ways you adopt to build anticipation for your products and services using live videos. 

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Building anticipation for a product or service with live videos

Do Your Research

First and foremost, conduct thorough research into your target audience. The research should include everything about the industry and what your target audience likes. Next is to create a plan and a strategy to use live video for your products. The content should influence the audience’s buying decision in your favor. Figure out what techniques have worked for other companies in the industry and then try to emulate them. 

Sharing the Teasers

Whether it’s a new product launch or a new company entering the market, sharing teasers will keep your target audience interested. Teasers are a great way of keeping potential customers interested and building anticipation. It is an excellent tool to grab people’s attention because it creates anticipation and curiosity. Find out which platforms will work for you, and use them to launch the teasers of your products and services.

Besides teasers, you can also share a bit of information about the product. For example, Amazon used the Super Bowl to relay information about their new gadget Amazon Echo. They released some teasers, and they left the audience wondering what it was. People were eager to find out everything they could about the new gadget, and when the Echo launched, it became very popular. 

Live Vlog

Another great way of promoting your product and service is by starting a live vlog. This will build excitement among potential customers. Make the vlog engaging and share all the information you can about the product or service. Let people know about the important features, why they should buy your products and how they will benefit them. Interacting and engaging with your audience via live video will help build a trusting relationship with them. They will remember you the day your product is launched. It is an excellent way of leaving an impact. 

Live Q & A session

The easiest way to expose your products and services to potential consumers is by starting live question and answer sessions on social media platforms such as Facebook or YouTube. In this session, you can answer everything people want to know regarding the product.

It is also a good way of figuring out what people like and don’t like. It will give you an in-depth insight into your audience’s demand, and your product will gain more exposure. This is something most business owners and young entrepreneurs have been introducing their products into the market. This is the easiest and most cost-effective way of marketing your products and services. You can make the session more interesting and exciting by adding a game or some type of lucky-draw. It will work wonderfully to engage your audience. 

Teach Your Audience Something

Promotional content should be of value to audiences and not just be sales-oriented. For example, if you are opening up a new restaurant, engage your audience by putting up a video of a recipe for your favorite dish. It will teach your potential consumers something new, and the video will be a fun new way of marketing your offering.

Audiences will witness how amazing you are when it comes to cooking and would gladly visit your restaurant. Connecting with potential consumers is the most important step in selling your products.

Exclusive Interview

Have your audience or potential consumers ask you or someone vital to your product questions and then stream an exclusive live interview. You can easily use this as an opportunity to cross-promote someone else’s and your products at the same time. It can also increase your target audience and potential consumers. 

Hopefully, these tips will serve you in building anticipation for your products and services using live videos. 

When you go live, make sure your content is engaging and well-presented. It can make or break the success of your launch. With ManyCam, you can add picture-in-picture layers to your live stream as well as switch between camera angles and video sources to ensure you deliver a fantastic experience to your viewers. 

Download ManyCam for free today!

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