{"id":5739,"date":"2021-09-23T12:07:21","date_gmt":"2021-09-23T16:07:21","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=5739"},"modified":"2021-09-23T12:07:21","modified_gmt":"2021-09-23T16:07:21","slug":"grow-your-business-with-facebook-live","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/grow-your-business-with-facebook-live\/","title":{"rendered":"5 Reasons Using Facebook Live to Grow Your Business is the Way to Go"},"content":{"rendered":"

How can leveraging Facebook’s Live feature help grow your business? Let’s explore why your brand should consider live streaming on Facebook as a means to grow online!<\/strong><\/h2>\n

Any marketer will tell you that experiential marketing is one of the most effective strategies for engaging your customers. This engagement translates to sales, as well as a strengthening in branding and brand image, which in return, can help grow your business.\u00a0<\/span><\/p>\n

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Grow Your Business with Experiential Marketing\u00a0<\/strong><\/h2>\n

Tactics that fall under the umbrella of experiential marketing include, but are not limited to, events, on-site marketing, and live broadcasts. Brands that leverage real-time marketing through experiences find a lot of success in nourishing loyal relations and reinforcing their brand in the consumer’s mind.<\/span><\/p>\n

Live streaming had already gained prominence before the pandemic, especially as a means for individuals like online gamers and social media personalities to connect to their audience. But a post-covid world forced brands to rethink how they could use this tool to their advantage.\u00a0<\/span><\/p>\n

If you need live video tools to deliver professional Facebook Live broadcasts, <\/span>download ManyCam for free today<\/span><\/a>!<\/span><\/p>\n

Keep reading for a list of reasons your brand should consider using Facebook live as a growth strategy.\u00a0<\/span><\/p>\n

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5 Reasons to Use Facebook Live to Grow Your Business<\/strong><\/h2>\n

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1. Facebook’s platform stimulates engagement (+ creates a sense of community)<\/strong><\/h3>\n

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Marketers who have researched social media in-depth know that in 2018, Facebook made a couple of changes to its algorithm. According to an article by <\/span>ReshiftMedia<\/span><\/i><\/a>,\u00a0<\/span><\/p>\n

This includes prioritizing Facebook live videos over standard videos on users’ feeds. This would explain the 400% increase in daily watch time of Facebook Live videos since they launched the feature back in 2016.\u00a0<\/span><\/p>\n

This algorithm also favors content that sparks engagement – such as liking, commenting, sharing, etc. Video content is generally more engaging than still images or text posts, but <\/span>live videos generate 6x more interactions<\/span><\/a> than regular videos.<\/span><\/p>\n

Content that sparks a conversation between your brand and its audience helps foster a more profound sense of community. But, most of all, it will strengthen your customers’ loyalty to you over other brands.<\/span><\/p>\n

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2. Easy to use + Save time\u00a0<\/strong><\/h3>\n

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Facebook has made it so that it’s very easy to learn the ropes of how to host a live broadcast. You need little more than a smartphone camera and a good wifi connection.\u00a0<\/span><\/p>\n

A large part of the appeal of live videos is that they are raw and unedited. A lot of time is saved, not just in the production of the video but also in post-production. You’re able to have a real-time conversation or demonstration with your audience and answer any inquiries they may have all while broadcasting – rather than taking the time to do so afterward.<\/span><\/p>\n

This time saved on the logistics of creating content allows you to invest more of your efforts in effectively strategizing and growing your business.<\/span><\/p>\n

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3. Cost-Effective\u00a0<\/strong><\/h3>\n

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Compared to a regular video your brand puts out that may have had a whole crew and expensive equipment behind it, live videos are <\/span>supposed <\/span><\/i>to be DIY. They need a minimum of one person filming, and absolutely no post-editing is required unless you want to <\/span>repurpose the footage to 10X your content output<\/span><\/a>.\u00a0\u00a0<\/span><\/p>\n

This allows you to allocate more budget towards larger-scale strategies that can grow your business. It’s also a chance to leverage the strong sense of community fostered through these lower-budget, engaging tactics.<\/span><\/p>\n

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4. The possibilities are endless\u00a0<\/strong><\/h3>\n

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As said before, live videos have now taken the place of regular event marketing strategies, but the possibilities don’t just end there.<\/span><\/p>\n

As well as product demos and announcement videos, some ideas your brand can incorporate include:\u00a0<\/span><\/p>\n