{"id":3610,"date":"2018-10-24T10:17:48","date_gmt":"2018-10-24T14:17:48","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=3610"},"modified":"2020-09-25T15:23:18","modified_gmt":"2020-09-25T19:23:18","slug":"facebook-live-tips-for-brands","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/facebook-live-tips-for-brands\/","title":{"rendered":"Facebook Live Tips for Brands: How to get more out of live videos?"},"content":{"rendered":"

In his book, <\/span>The Art of War<\/span><\/i>, the highly-respected general Sun Tzu once wrote, \u201cIn the midst of chaos, there\u2019s also opportunity.<\/em>\u201d So, when we tell you, Facebook has over 2.23 billion<\/a> monthly active users around the world, it means there\u2019s a lot of potential for your success<\/strong>. Facebook live videos are the most cost-effective way to get people\u2019s attention and get them engaged with your business. In this blog post, we\u2019ve put together four essential Facebook Live tips for brands and businesses<\/strong> that want to grow online and get the most out of live videos.<\/span><\/p>\n

Want to live stream to Facebook and YouTube with ManyCam with ease? Download ManyCam for free today!<\/a><\/p>\n

Why Facebook Live for Brands and Businesses?<\/strong><\/h1>\n

One of the main advantages for a business to do Facebook live is how cost-effective it is. You can reach and expand your audience for free. There might be some other costs involved, but just the fact that you don’t need to pay to engage with your audience is a huge plus. <\/span><\/p>\n

There are other reasons why Facebook Live for businesses is one of the most cost-effective<\/strong> mediums out there. <\/span><\/p>\n

Long format content<\/strong><\/h2>\n

On Facebook, users can live stream for hours<\/strong>. Four hours to be exact. Unlike Instagram, for example, which allows users to stream up to one hour. The extra hours comes in handy if you\u2019re live streaming an event<\/a>.<\/span><\/p>\n

PRO TIP:<\/strong> The long format content is perfect for you to create webinars for your business. Typically, a webinar lasts one hour, plus some Q&A at the end, so one hour and a half total. <\/span><\/p>\n

Low budget equipment<\/strong><\/h2>\n

Whether you do a Facebook live for your business or a streaming video on any other platform, the gear won\u2019t change much. Unless you\u2019re live streaming events or professional-looking TV shows, a basic live streaming setup<\/a>\u00a0will take you a long way. <\/span><\/p>\n

PRO TIP:<\/strong> For webinars and other \u201cin-office\u201d content, an HD webcam or cell phone will be enough. Since high-quality audio is essential for a successful Facebook Live, you should consider getting an external microphone. They are affordable and can have a significant impact on your outcome. <\/span><\/p>\n

Other things to consider are live streaming software<\/a>, hardware and internet upload speed. Nonetheless, it\u2019s cheaper than a video-on-demand production, which requires a more professional look overall. <\/span><\/p>\n

No post-production required<\/strong><\/h2>\n

Since it\u2019s a live video, you don\u2019t need to worry about the post-production costs or hassle<\/strong>. Once it\u2019s over, Facebook saves it, and people can watch it on demand. So, it\u2019s 2 in 1. \u00a0<\/span><\/p>\n

Facebook live videos should be part of your marketing strategy if you want to grow your business without breaking the bank.<\/span><\/p>\n

How can a business get more out of Facebook Live?<\/strong><\/h1>\n

If you decide to start doing Facebook Live for your brand, make sure you get the most out of each live video. Or, if you already do live streams, get the most out of them with these Facebook live tips for brands below.<\/span><\/p>\n

Facebook Live Tips for Brands & Businesses<\/strong><\/h1>\n

1 – Get to know your audience better<\/strong><\/h2>\n

Take advantage of your live video and get to know your audience better. The more you know your viewers, the better you\u2019ll be able to communicate with them and sell them your products or services. Understanding your audience is crucial for your success<\/strong>.<\/span><\/p>\n

Get them to interact with you during the Facebook live, ask them questions and learn more about their interests. Polls can help you find common denominators amongst your audience. <\/span><\/p>\n

Most importantly, pay attention to the questions they ask you<\/strong>. That\u2019s when you learn the most.<\/span><\/p>\n

Every live video is an opportunity to:<\/span><\/p>\n