{"id":3510,"date":"2018-09-20T09:19:04","date_gmt":"2018-09-20T13:19:04","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=3510"},"modified":"2019-11-25T09:57:28","modified_gmt":"2019-11-25T14:57:28","slug":"live-streaming-content-ultimate-guide","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/live-streaming-content-ultimate-guide\/","title":{"rendered":"The Ultimate Guide to Live Streaming Content"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to live video, the possibilities are endless. Whether you need to live streaming content for your business or personal brand, you should have a live video marketing strategy. <strong>Live videos can help you increase your exposure, expand your reach and grow your online audience.<\/strong> So, if you are an entrepreneur, a content creator, a YouTuber, an influencer, an online teacher, a streamer, or you want to grow your online following, start creating live videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we talk about the different types of content you can create for your live video marketing strategy and how you can decide which one is best for you. If you are trying to plan your content for your business or personal brand, this can help you come up with new ideas and make your life a lot easier. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get tips on the technical aspects of live streaming, check out this blog post: <a href=\"https:\/\/manycam.com\/blog\/live-streaming-setup-101\/\">Live Streaming Setup 101<\/a>.\u00a0<\/span><\/p>\n<h1><strong>Content<\/strong><\/h1>\n<p><a href=\"#goals\">Live stream goals<\/a><\/p>\n<p><a href=\"#cont\">Live streaming content<\/a><\/p>\n<p><a href=\"#max\">Maximize audience interaction and engagement<\/a><\/p>\n<p><a href=\"#videos\">Live streaming videos that maximize\u00a0audience interaction and engagement<\/a><\/p>\n<ul>\n<li><a href=\"#qa\">Q&amp;A Session &#8211; Questions &amp; Answers<\/a><\/li>\n<li><a href=\"#bts\">Behind the Scenes (BTS)<\/a><\/li>\n<\/ul>\n<p><a href=\"#expand\">Expand your online reach and get more exposure<\/a><\/p>\n<p><a href=\"#exposure\">Live streaming content to increase exposure<\/a><\/p>\n<ul>\n<li><a href=\"#interviews\">Live Interviews (In-Person)<\/a><\/li>\n<li><a href=\"#online\">Online interviews<\/a><\/li>\n<li><a href=\"#events\">Live Streaming Events<\/a><\/li>\n<li><a href=\"#funds\">Help Raise funds for a cause or charity<\/a><\/li>\n<li><a href=\"#host\">Host a contest or giveaway<\/a><\/li>\n<\/ul>\n<p><a href=\"#deliver\">Deliver content to establish authority and increase viewers<\/a><\/p>\n<p><a href=\"#types\">Types of live streaming content to establish authority<\/a><\/p>\n<p><a href=\"#others\">Interview others in your niche or be interviewed<\/a><\/p>\n<ul>\n<li><a href=\"#event\">Events<\/a><\/li>\n<li><a href=\"#webinars\">Webinars<\/a><\/li>\n<li><a href=\"#learning\">E-learning<\/a><\/li>\n<\/ul>\n<p><a href=\"#promote\">Use live video to promote your brand<\/a><\/p>\n<ul>\n<li><a href=\"#demo\">Live demo<\/a><\/li>\n<li><a href=\"#flash\">Flash sales<\/a><\/li>\n<li><a href=\"#collaborations\">Collaborations<\/a><\/li>\n<\/ul>\n<p><span id=\"goals\"><a href=\"#wrap\">Live streaming content &#8211; Wrap up<\/a><\/span><\/p>\n<h1><strong>Live stream goals<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Before choosing what kind of video content to create, it\u2019s crucial to define your goals. As cliche as it sounds, <strong>setting your goals will make your life easier when it comes to deciding what videos to create,<\/strong> when to go live and so on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goals are also how you can measure your success with live video. Sometimes, you get many views but not many sales, or not so many views but lots of sales, depending on your goals, you either succeed or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For live videos to be compelling, they require <strong>clear planning<\/strong>. Within your plan, you\u2019ll be able to define your live stream goals or objectives. Which means, determine <strong>what you are hoping to achieve with your live stream.<\/strong> Are you hoping for more followers? More comments? More sales? Each live video should have a clear objective. Failing to plan is one of the most <a href=\"https:\/\/manycam.com\/blog\/7-common-live-streaming-mistakes\">common live streaming mistakes<\/a> people make.\u00a0<\/span><\/p>\n<h3><strong>Clarity<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If it\u2019s a series or <a href=\"https:\/\/manycam.com\/blog\/get-more-viewers-on-live-streams\">weekly show<\/a>, there should be one principal goal and smaller ones for each broadcast. \u00a0Because it\u2019s live, we can get caught up in irrelevant details and forget about the bigger picture. Just like many TV fiction series, the season has an overall story, and within each episode, something new and exciting happens. Somehow, it all adds up in the end. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a clear goal in mind will help you <strong>choose the best type of content for your broadcast.<\/strong> Since there are so many to choose from, it&#8217;s not a decision to be taken lightly. Deciding what kind of live stream you should do, can be overwhelming, and many people end up not doing it at all. <\/span><\/p>\n<h2><strong>Here are a few goals to give you some ideas:<\/strong><\/h2>\n<ul>\n<li><strong>Get more followers<\/strong><\/li>\n<li><strong>Get follower from one platform to another<\/strong><\/li>\n<li><strong>Expand your online reach and exposure<\/strong><\/li>\n<li><strong>Increase sales<\/strong><\/li>\n<li><strong>Increase your <a href=\"https:\/\/manycam.com\/blog\/increase-engagement-on-live-streams\/\">audience\u2019s engagement<\/a><\/strong><\/li>\n<li><strong>Build your email list<\/strong><\/li>\n<li><strong>Sell tickets to an event<\/strong><\/li>\n<li><strong><a href=\"https:\/\/manycam.com\/blog\/grow-in-person-events-live-video\">Grow your events<\/a><\/strong><\/li>\n<li><strong>Establish authority within your niche<\/strong><\/li>\n<li><strong>Get more <a href=\"https:\/\/manycam.com\/blog\/get-more-viewers-on-live-streams\/\">viewers<\/a><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you decide to create a weekly live stream or a series, you can choose one goal as the main and then, select a second goal for each live. For instance, let\u2019s say your overall goal is to increase sales. Before your pitch, you should get people involved with your brand. So, you can have smaller objectives during each live stream and build up to the sale. <\/span><\/p>\n<p><span id=\"cont\" style=\"font-weight: 400;\">Once you have your objective in mind, you can quickly decide which type of content will help you achieve it and focus on it. So, let&#8217;s get into the different ways you can create live video content.<\/span><\/p>\n<h1><strong>Live streaming content <\/strong><\/h1>\n<p><span id=\"max\" style=\"font-weight: 400;\">Though you should focus on one primary goal, a great thing about live streaming content is that each type of video can help you achieve multiple goals. <strong>Concentrate your efforts on one specific goal to guide your audience to where you want<\/strong>. But, it doesn\u2019t mean that other aspects of your online presence won\u2019t be affected and improved by live video as well.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3517\" src=\"https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-interaction.png\" alt=\"Live streaming content - Engagement\" width=\"850\" height=\"352\" srcset=\"https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-interaction.png 1501w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-interaction-300x124.png 300w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-interaction-768x318.png 768w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-interaction-1024x424.png 1024w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<h1><strong>Maximize audience interaction and engagement <\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">One of the most critical live streaming benefits is the <strong>real-time interaction with your audience.<\/strong> This live interaction brings you closer to them. It creates a connection that can only otherwise be achieved in person. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of meeting each person in your audience, you\u2019re establishing a relationship with thousands of people at once and building trust. That&#8217;s why having a live video marketing strategy is vital. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live videos have one of the <strong>higher conversion rates<\/strong> amongst all online content out there. To make sure your live videos increase your numbers, you need to get your audience engaged. Interaction plays a massive role in your audience\u2019s engagement. Here are some <a href=\"https:\/\/manycam.com\/blog\/audience-interaction-techniques\" target=\"_blank\" rel=\"noopener noreferrer\">audience interaction techniques<\/a> that you can apply on your next live video:<\/span><\/p>\n<ul>\n<li><strong>Show of hands<\/strong><\/li>\n<li><strong>Polls<\/strong><\/li>\n<li><strong>Q&amp;A and Inclusive questions<\/strong><\/li>\n<li><strong>Storytelling and personal inputs<\/strong><\/li>\n<li><strong>Giveaways<\/strong><\/li>\n<\/ul>\n<p><span id=\"videos\" style=\"font-weight: 400;\">There are <a href=\"https:\/\/manycam.com\/blog\/audience-engagement-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">other strategies<\/a> to drive focus and get your audience engaged, that you should take advantage of. For instance, the <strong>visual elements<\/strong> within a video can have a significant impact on your audience\u2019s attention. Having a <strong>brand identity<\/strong>, using different colors and components can help keep your audience engaged. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, think about using <a href=\"https:\/\/manycam.com\/blog\/multi-camera-live-streaming\/\" target=\"_blank\" rel=\"noopener noreferrer\">multiple cameras on your live streams<\/a>. It creates interest and <strong>makes your video more dynamic<\/strong>.<\/span><\/p>\n<h1><strong>Live streaming videos that maximize engagement and interaction<\/strong><\/h1>\n<p><span id=\"qa\" style=\"font-weight: 400;\">Every type of live streaming video is an opportunity for you to engage and interact with your audience. But, if your primary goal is to increase your interaction with your audience, create a connection and build trust, these following types of content are the way to go.<\/span><\/p>\n<h2><strong>Q&amp;A Session &#8211; Questions &amp; Answers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A\u00a0<a href=\"https:\/\/manycam.com\/blog\/audience-interaction-techniques\" target=\"_blank\" rel=\"noopener noreferrer\">live Q&amp;A session<\/a> is the perfect opportunity to <strong>interact with your audience, answer all their questions and learn more about them<\/strong>. You can gather some questions in advance and take questions live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The questions you get asked will tell you a lot about your audience. It can lead you to a <strong>better understanding of your viewers<\/strong> and help you come up with other content down the road. <\/span><\/p>\n<p><span id=\"ama\" style=\"font-weight: 400;\">Another advantage to the Q&amp;A session is that it doesn\u2019t require a lot of equipment, nor preparation. You can do it from your <a href=\"https:\/\/manycam.com\/blog\/mobile-live-streaming-gear\" target=\"_blank\" rel=\"noopener noreferrer\">mobile phone<\/a>, or you can use a basic <a href=\"https:\/\/manycam.com\/blog\/live-streaming-setup-101\" target=\"_blank\" rel=\"noopener noreferrer\">live streaming setup<\/a>\u00a0with a webcam, computer, and microphone. It\u2019s all about the interaction.<\/span><\/p>\n<h2><strong>Behind the Scenes (BTS)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A behind-the-scenes video shows <strong>what goes on inside businesses, industries, and people\u2019s lives<\/strong>. The entertainment industry creates BTS footage to document what happens on set, mistakes and all. The public loves seeing the actors being themselves, how some scenes were made and the whole production involved in creating a movie. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, behind the scenes, videos go further beyond the entertainment industry. The matter of fact is that people are more interested in the processes than ever. <strong>BTS is an incredible opportunity to get closer to your audience by giving them a sneak peek behind the curtains. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The setup for a <a href=\"https:\/\/manycam.com\/blog\/live-streaming-behind-the-scenes\" target=\"_blank\" rel=\"noopener noreferrer\">l<\/a><a href=\"https:\/\/manycam.com\/blog\/live-streaming-behind-the-scenes\" target=\"_blank\" rel=\"noopener noreferrer\">ive behind the scenes<\/a> is simple, a smartphone and mic will suffice. The most important thing here is to talk to your audience and <strong>show them your process<\/strong>. If you\u2019re part of a business, show them the headquarters or offices, introduce some of the employees or share company histories. <\/span><\/p>\n<p><span id=\"expand\" style=\"font-weight: 400;\">As a personal brand or influencer, you can also do live behind the scenes as mentioned above. But you can also share more personal tips and talk to your audience about your life, routine and even share vacation sneak peeks.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3525\" src=\"https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-reach1.png\" alt=\"Live streaming content - Reach\" width=\"850\" height=\"352\" srcset=\"https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-reach1.png 1501w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-reach1-300x124.png 300w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-reach1-768x318.png 768w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-reach1-1024x424.png 1024w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<h1><strong>Expand your online reach and get more exposure<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">One of the highlights of live videos that marketers go crazy for is the amount of exposure and reach they give people and brands. Platforms like <a href=\"https:\/\/manycam.com\/blog\/youtube-live-vs-facebook-live-comparison\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook and YouTube<\/a> give live videos \u201cspecial treatment.\u201d In other words, <strong>live content wins over contents on demand on social platforms<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/manycam.com\/blog\/facebook-live-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook live<\/a> has a higher chance of showing up on other users\u2019 feed and followers can get notified. On <a href=\"https:\/\/www.youtube.com\/watch?v=ATIAz0Wn8Pw\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>, a live video, at least while live, will <strong>rank higher on searches<\/strong> than videos on demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, when the content is live, viewers are more <strong>prone to share<\/strong> it with their followers because they know it will be over. Getting your audience to share your video is a fantastic way to expand your reach. <\/span><\/p>\n<p><span id=\"exposure\" style=\"font-weight: 400;\">What some content creators do is, at the beginning of the live video, they start a contest or give the audience some incentive to share it. For example, \u201cIf we hit X viewers, we\u2019ll give you X at the end of the live video!\u201d. In a future post, we\u2019ll go in-depth on promotion strategies, stay tuned! Meanwhile, check out this post for some practical tips on<a href=\"https:\/\/manycam.com\/blog\/promote-your-live-streaming-videos\" target=\"_blank\" rel=\"noopener noreferrer\"> promoting your live streams<\/a>.<\/span><\/p>\n<h1><strong>Live streaming content to increase exposure\u00a0<\/strong><\/h1>\n<p><span id=\"interviews\" style=\"font-weight: 400;\">Any type of live streaming content can increase your exposure and reach since platforms help boost any live content as long as it\u2019s within their guidelines. The following types of content to live stream are shareable and can help you increase your reach even further. <\/span><\/p>\n<h2><strong>Live Interviews (In-Person)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Participating or creating live interviews are an excellent way to tap into a new audience and massively expand your reach. They are also ideal for building your authority in your niche, but we\u2019ll talk more about on our next topic. When you <a href=\"https:\/\/manycam.com\/blog\/live-streaming-interview-tips\" target=\"_blank\" rel=\"noopener noreferrer\">interview someon<\/a><a href=\"https:\/\/manycam.com\/blog\/live-streaming-interview-tips\" target=\"_blank\" rel=\"noopener noreferrer\">e<\/a>\u00a0or are interviewed by someone, <strong>it\u2019s an opportunity to tap into that person\u2019s audience<\/strong> because you\u2019re being introduced to them in the best possible way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it\u2019s live, you can get the audience to participate in the interview and bring yourself closer to them. This interaction and the increased exposure can help you and your interviewee grow your audiences and expand your online success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The equipment required for a live in-person interview is a bit more complicated than the previous examples because it involves more than one person. You should think about having different camera angles so that you can <a href=\"https:\/\/manycam.com\/blog\/multi-camera-live-streaming\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a dynamic interview<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep in mind <a href=\"https:\/\/manycam.com\/blog\/best-microphones-for-live-streaming\" target=\"_blank\" rel=\"noopener noreferrer\">the audio<\/a> and the direction of the sound, because sometimes just one microphone might not be enough depending on the distance. Before the interview<strong> run tests and do a dry run<\/strong> to make sure everything is working as it should. <\/span><\/p>\n<p><span id=\"online\" style=\"font-weight: 400;\">For more about setups, check out the guide: <a href=\"https:\/\/manycam.com\/blog\/live-streaming-setup-101\" target=\"_blank\" rel=\"noopener noreferrer\">Live Streaming Setup 101<\/a><\/span><\/p>\n<h2><strong>Online interviews<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Live interviews can also happen online, via <a href=\"https:\/\/manycam.com\/blog\/web-conferencing-tips-9\/\" target=\"_blank\" rel=\"noopener noreferrer\">video calls<\/a>. The main advantage is the same as in-person interviews, tapping into a whole new audience from a similar niche. Another advantage online interviews have over in-person ones is the simplified setup and the fact that you don\u2019t have to be in the same place. <strong>You can interview anyone in the world. <\/strong><\/span><\/p>\n<p><span id=\"events\" style=\"font-weight: 400;\">When it comes to online live interviews, make sure your computer and the internet connection can handle all the action. You\u2019ll have several apps running at the same time, and the internet bandwidth will have to be allocated to multiple things as well. Before going live, test, test, test.<\/span><\/p>\n<p>Make sure you look your best during your video calls: <a href=\"https:\/\/manycam.com\/blog\/look-better-on-video-calls\" target=\"_blank\" rel=\"noopener noreferrer\">How to Look Better on Video Calls<\/a><\/p>\n<h2><strong>Live Streaming Events<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Events, whether they are <a href=\"https:\/\/manycam.com\/blog\/live-stream-your-event\" target=\"_blank\" rel=\"noopener noreferrer\">in-person or online events<\/a>, can be <strong>highly effective when it comes to <a href=\"https:\/\/manycam.com\/blog\/grow-in-person-events-live-video\" target=\"_blank\" rel=\"noopener noreferrer\">increasing online exposure<\/a><\/strong>. If you are attending a conference, you can live stream parts of it, interview other attendees or share your insights with your audience. It helps you establish yourself as an authority in your niche and shows that you keep up with your industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create live streaming content on the go, during live events, you won\u2019t need a lot of equipment. Your smartphone and a microphone will do the job. If you plan to interview attendees bring your mics and backup equipment because high-quality audio is vital. Conferences and events tend to be noisy so you will need a <a href=\"https:\/\/manycam.com\/blog\/best-microphones-for-live-streaming\" target=\"_blank\" rel=\"noopener noreferrer\">good microphone<\/a> that can suppress the noise around you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever you attend an event, make sure you are allowed to record or stream. Permissions can be particularly tricky when it comes to songs playing in the background, during intermissions, because <strong>it\u2019s usually copyrighted and platforms like Facebook might take your streaming down<\/strong>.<\/span><\/p>\n<h3>Extra Boost<\/h3>\n<p><span style=\"font-weight: 400;\">On the other hand, live streaming can give any event an extra boost. There are many advantages to events\u2019 organizers to allow live streaming, and if it\u2019s your event, you should definitely consider it. <strong>It can help you grow your event and your business.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf you think that live video will hurt your live event and you\u2019ll lose attendees, think again. When people watch a live stream of an event, there\u2019s a 30% chance of them attending the next one in-person, according to Digitell.\u201d &#8211; How to Grow In-Person Events with Live Videos (<a href=\"\/\/blog.manycam.com\/grow-in-person-events-live-video\" target=\"_blank\" rel=\"noopener noreferrer\">read the full blog post<\/a>).<\/span><\/p>\n<p><span id=\"funds\" style=\"font-weight: 400;\">To <a href=\"https:\/\/manycam.com\/blog\/live-stream-your-event\" target=\"_blank\" rel=\"noopener noreferrer\">live stream your own events<\/a>, you should consider a more professional setup, with quality cameras, microphones, computer, <a href=\"https:\/\/manycam.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">software<\/a>, etc. You might need to position cameras in different places, so you can create some transitions and keep the event interesting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Extra tip:<\/strong> Check with the venue if you can get a dedicated ethernet cable so you can get enough upload speed to broadcast your event. Wi-fi connections can get unstable as soon as more people start using it. <\/span><\/p>\n<h2><strong>Help raise funds for a cause or charity<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When coming up with content for your live streams, <strong>why not help others?<\/strong> If you have any cause or charity you or your business supports, a live video is a perfect type of content for a win-win partnership. If you can deliver value to your audience and give the charity exposure, you\u2019ll hit a home run. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helping others creates<strong> highly shareable content<\/strong>, and it\u2019s for a good cause. You can grow the charity\u2019s online presence, get them donations and expand your online reach. A few ideas here are:<\/span><\/p>\n<ul>\n<li><strong>Interview the charity\u2019s personnel or owner<\/strong><\/li>\n<li><strong>Deliver educational content related to the charity or cause<\/strong><\/li>\n<li><strong>Create a special offer and donate the profit with the charity<\/strong><\/li>\n<li><strong>Start a Q&amp;A with your audience and bring in someone from the charity to answer<\/strong><\/li>\n<li><strong>Share stories and testimonials of people helped by the charity<\/strong><\/li>\n<\/ul>\n<p><span id=\"host\" style=\"font-weight: 400;\">The equipment needed here will vary, but remember to check the charity\u2019s setup as well, if you plan to do a live video call. If their internet connection isn\u2019t good enough, your live video will suffer, and you won\u2019t get the same results. <\/span><\/p>\n<h2><strong>Host a contest or giveaway<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With contests and giveaways, you get a chance to give back to your community and show your followers you appreciate them. As a business, you can give away one of your products or services. But you can also bring in other brands if you want to take advantage of this opportunity to <strong>form partnerships and build relationships<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a personal brand or influencer, this type of content is perfect for <strong>reaching out to sponsors<\/strong>. Many brands might be interested in reaching your audience, and you can get some good deals. On the other hand, you know your audience, and you know what kind of product they would be interested in. So, figure out what\u2019s the best deal you can get that would get your audience excited to win. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to hosting contests and giveaways is <a href=\"https:\/\/manycam.com\/blog\/get-more-viewers-on-live-streams\" target=\"_blank\" rel=\"noopener noreferrer\">in the promotion<\/a>. Take some time to <a href=\"https:\/\/manycam.com\/blog\/promote-live-streaming-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">promote your live stream<\/a> and get people excited about it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure you <strong>increase your online exposure<\/strong>, part of the contest entry guidelines should be <strong>publicly sharing your video<\/strong>, while you are live. You can also push viewers to engage more, with comments, subscribers and likes. Another tactic used by many is to get the audience to tag a friend. You can offer a prize to the viewer and the tagged friend, to make it more interesting. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no particular <a href=\"https:\/\/manycam.com\/blog\/live-streaming-setup-101\" target=\"_blank\" rel=\"noopener noreferrer\">live streaming setup<\/a> to host a contest. A good-enough internet connection, a webcam, a computer, and a mic can go a long way. You can mix other types of live streaming content with this one, to create an excellent material. <\/span><\/p>\n<p><span id=\"deliver\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3520\" src=\"https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-viewers.png\" alt=\"Live streaming content - Viewers\" width=\"850\" height=\"352\" srcset=\"https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-viewers.png 1501w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-viewers-300x124.png 300w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-viewers-768x318.png 768w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-viewers-1024x424.png 1024w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/span><\/p>\n<h1><strong>Deliver content to establish authority and increase viewers<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Another primary goal you might have with your <a href=\"https:\/\/manycam.com\/blog\/why-live-streaming-is-so-important\" target=\"_blank\" rel=\"noopener noreferrer\">live streaming videos<\/a> is to establish authority in your niche. <strong>Do you want to be the go-to person in regards to a specific subject or industry?<\/strong> Then you should focus on developing your authority. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two main paths to build trust and become an authority in your niche, through your <strong>expertise<\/strong> or your <strong>connection to the industry<\/strong>. Which means you don\u2019t need to be an expert (yet) to gain authority, as long as you position yourself among the experts and show that you\u2019re in on the latest news of your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To increase your number of viewers and establish authority with live video, you need to be there first. Just like the TV news channels race to come out with a big story first. The ones that do, while still doing the job well, show they are on top of their game. <\/span><\/p>\n<p><span id=\"types\" style=\"font-weight: 400;\">For instance, when you are one of the first to share some important news about your industry, you\u2019ll get more viewers, and they\u2019ll see you as an influential player in your field. <strong>Going live on a consistent basis, with up-to-date content, news, and with other experts shows your audience you\u2019re part of that industry.<\/strong><\/span><\/p>\n<h1><strong>Types of live streaming content to establish authority<\/strong><\/h1>\n<p><span id=\"others\" style=\"font-weight: 400;\">Any content that shows your audience your expertise or that you\u2019re in on the major news and events will help you establish your authority. Also, if people see you with talented people in the industry, they will associate you with that high status.<\/span><\/p>\n<h2><strong>Interview Others in your Niche or Be Interviewed<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We already discussed some of the advantages of interviews, such as growing your audience and the interaction. When you manage to <strong>interview relevant people to the industry, your authority expands massively<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An interview is an excellent opportunity for you to network with big names in your field. At first, you might not be able to reach the bigger ones, but it doesn\u2019t hurt to try. You can aim for people at the same level as you, for an \u201ceasier yes,\u201d but, in parallel, keep seeking the ones slightly above too.<\/span><\/p>\n<p><span id=\"event\" style=\"font-weight: 400;\">When viewers see you with all these people, they will associate you with them and as an expert too. You\u2019ll be able to learn a lot from your new connections, gain new followers, increase the number of views and become the go-to person in your niche.<\/span><\/p>\n<h2><strong>Events<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Attending events and documenting it, through live streaming videos and videos on demand, <strong>shows your viewers you belong to that niche,<\/strong> and you\u2019re a part of it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To go further and truly establish your authority, you should aim to speak at these industry events. Contact organizers and see if you can get in on the time slots. Participating in events gives you great exposure and helps you build trust with your audience. The best part is, you can <a href=\"https:\/\/manycam.com\/blog\/mobile-live-streaming-gear\" target=\"_blank\" rel=\"noopener noreferrer\">live stream from your phone<\/a>.\u00a0<\/span><\/p>\n<p><span id=\"webinars\" style=\"font-weight: 400;\">Besides, giving a talk creates high-quality content instantly that can be shared as live video and then transformed into videos on demand, shorter snippets on Instagram, photos, blog posts, podcasts, etc. <strong>The more content you have out there, the more people will come<\/strong> looking for you for answers. <\/span><\/p>\n<h2><strong>Webinars<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/manycam.com\/blog\/grow-your-business-with-webinars\/\" target=\"_blank\" rel=\"noopener noreferrer\">Webinars<\/a> are one of the most common types of live streaming content out there, but they still work. One of its significant advantages is getting people to sign up for your webinar with their emails, which helps you <strong>build an email list<\/strong> that you can leverage later on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Roughly, the purpose of a webinar is to teach your audience something, in a seminar style. The presenter goes through a slide deck presentation, deliver valuable information to the attendees and <a href=\"https:\/\/manycam.com\/blog\/increase-engagement-on-live-streams\/\" target=\"_blank\" rel=\"noopener noreferrer\">interact with them<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which means, <strong>a webinar is a perfect opportunity for you to bring value to your audience<\/strong> while showing them your knowledge and expertise. Delivering a webinar also helps you connect with them on a deeper level, \u00a0which leads to building trust and relationships. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The setup to produce a professional-looking webinar isn\u2019t intricate. You\u2019ll need a computer with a <a href=\"https:\/\/manycam.com\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">live streaming software<\/a> and internet connection. As well as, a high-quality webcam and a microphone. \u00a0With a software application like <a href=\"https:\/\/manycam.com\/buy\/\" target=\"_blank\" rel=\"noopener noreferrer\">ManyCam<\/a>, you\u2019ll be able to <a href=\"https:\/\/manycam.com\/blog\/screencast-your-desktop-manycam\" target=\"_blank\" rel=\"noopener noreferrer\">share your screen<\/a>, add slide decks, your webcam, images, and pre-recorded videos.\u00a0<\/span><\/p>\n<p><span id=\"learning\">If you&#8217;re starting out with ManyCam, check out this video: <a href=\"https:\/\/www.youtube.com\/watch?v=fHK-22cNGXc\" target=\"_blank\" rel=\"noopener noreferrer\">Getting Started with ManyCam<\/a><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Getting Started with ManyCam 6 | Enhance Your Live Streams &amp; Video Calls\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fHK-22cNGXc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>E-learning<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Other than webinars, there are various ways to <a href=\"https:\/\/manycam.com\/blog\/16-online-teaching-tips\" target=\"_blank\" rel=\"noopener noreferrer\">teach your audienc<\/a>e and show our expertise. For example, you can go live and educate your audience with step-by-step tutorial videos or <a href=\"https:\/\/manycam.com\/blog\/create-useful-training-videos\" target=\"_blank\" rel=\"noopener noreferrer\">training videos<\/a>. If you work specific applications related to your audience, you can show them the ropes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>To gain authority, you can create live videos with steps, hacks, tips, tutorials, insights, and walkthroughs related to your niche.<\/strong> Your viewers will enjoy seeing you in action and will learn something valuable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, you can repurpose content you already created. For example, if you write blog posts, choose one that has had good feedback and create live streaming content based on it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The setup to create these live videos will probably be similar to the webinars. But, it always depends on what your content will be. If you plan to teach physical exercises, you\u2019ll need different gear. Nonetheless, the setup shouldn\u2019t be too complicated. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since live streaming is already challenging for being live, you should <strong>keep the setup simple and controllable<\/strong>. Even if you\u2019re on a <a href=\"https:\/\/manycam.com\/blog\/set-up-a-live-stream\" target=\"_blank\" rel=\"noopener noreferrer\">low-budget<\/a>, you can still make it happen.<\/span><\/p>\n<p><span id=\"promote\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3524\" src=\"https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-promotion1.png\" alt=\"Live Streaming content - Promotion\" width=\"850\" height=\"352\" srcset=\"https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-promotion1.png 1501w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-promotion1-300x124.png 300w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-promotion1-768x318.png 768w, https:\/\/manycam.com\/blog\/wp-content\/uploads\/2018\/09\/live-streaming-content-promotion1-1024x424.png 1024w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/span><\/p>\n<h1><strong>Use live video to promote your brand <\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Live videos are a fantastic tool for promotion, regardless if you want to promote your business, personal brand, product or service. The reach and level of interaction that can be accomplished through live streaming can help you achieve the results you want. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because it\u2019s live, you can get your audience more engaged and <strong>drive them to action<\/strong>. If you\u2019re trying to make a sale, a live Q&amp;A allows you to eliminate any doubts your audience might have and be the final push for them to make the purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some promotional types of live streaming content:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Product or service live demo<\/span><\/li>\n<li><span id=\"demo\" style=\"font-weight: 400;\">Flash sales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Collaborations<\/span><\/li>\n<\/ul>\n<h2><strong>Live demo<\/strong><\/h2>\n<p><span id=\"flash\" style=\"font-weight: 400;\"><strong><a href=\"https:\/\/manycam.com\/blog\/live-product-demos-work-product-demonstration-tips\" target=\"_blank\" rel=\"noopener noreferrer\">Products or services demos<\/a> can be highly effective<\/strong> if you play your cards right. You can show your audience the best ways to use your product or service and give them a special deal for taking the time to watch you live. Reward them for showing up.<\/span><\/p>\n<h2><strong>Flash sales <\/strong><\/h2>\n<p><span id=\"collaborations\" style=\"font-weight: 400;\">You can create a live video to tell your audience about a flash sale that\u2019s going on. The video is in real-time, so take advantage of that and <strong>generate a sense of urgency to increase sales<\/strong>. It can be done with any kind of product or service, even if you work with retail, flash sales with live videos promoting them, work. Check out this post about how to use <a href=\"https:\/\/manycam.com\/blog\/increase-your-sales-black-friday\" target=\"_blank\" rel=\"noopener noreferrer\">live streaming for sales<\/a>.\u00a0<\/span><\/p>\n<h2><strong>Collaborations<\/strong><\/h2>\n<p><span id=\"wrap\" style=\"font-weight: 400;\">Apart from the <a href=\"https:\/\/manycam.com\/blog\/video-collaborations-guide\" target=\"_blank\" rel=\"noopener noreferrer\">content collaborations<\/a><\/span>\u00a0we discussed earlier, you can also do <strong>collabs with other brands to create cool packages<\/strong> for your audience. For example, if you sell socks, you can partner with a shoe company and create a special promotion around a combined product.<\/p>\n<h1><strong>Live streaming content &#8211; Wrap up<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/manycam.com\/blog\/why-live-streaming-is-so-important\" target=\"_blank\" rel=\"noopener noreferrer\">Live videos<\/a> come in many forms and can have a massive impact on your online success. Regardless of the type of live streaming content you choose, keep in mind that<strong> live streaming is all about engagement, interaction and real-time connection.<\/strong> When coming up with your live video marketing strategy, it\u2019s essential to define your goal with your live video production. Your goals will guide you to choose the best types of live streaming content for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each of the live video ideas can be combined with others. You can create a webinar with a Q&amp;A and a flash sale, all in one. Or, you can produce an interview while raising funds for a particular cause. Get your creative juices flowing, align your ideas with your goals and start creating your own live streams. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to live video, the possibilities are endless. Whether you need to live streaming content for your business or personal brand, you should have a live video marketing strategy. Live videos can help you increase your exposure, expand your reach and grow your online audience. So, if you are an entrepreneur, a content [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132,6],"tags":[],"class_list":["post-3510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Live Streaming Content - ManyCam Blog<\/title>\n<meta name=\"description\" content=\"This is the ultimate guide to live streaming content to help you choose the best type of live streaming video and make sure you reach your goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manycam.com\/blog\/live-streaming-content-ultimate-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Live Streaming Content - 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