{"id":3464,"date":"2018-08-29T11:44:27","date_gmt":"2018-08-29T15:44:27","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=3464"},"modified":"2018-08-29T11:44:27","modified_gmt":"2018-08-29T15:44:27","slug":"video-collaborations-guide","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/video-collaborations-guide\/","title":{"rendered":"The Ultimate Guide to Smart Video Collaborations"},"content":{"rendered":"

Video collabs can fast-track your online growth when you find the right partners. When you create smart video collaborations on YouTube or any other platform, you get access to an entirely new potential audience in an organic and positive way. On this guide, you will learn why video collabs should be part of your marketing strategy, how to choose the right partners, how to contact them, what to keep in mind when creating the content and how to promote it.<\/span><\/p>\n

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Why should online collaborations be part of your marketing strategy?<\/strong><\/h1>\n

Online collaborations and more specifically, video collaborations, are one of the best ways to expand your reach, grow your audience and increase your exposure. In a smart video collab, both parties would have similar audiences, with similar interests but not necessarily the same subject, so the collaboration brings something new to the viewers. <\/span><\/p>\n

This organic exposure is the best way to get more viewers and subscribers because you\u2019re already in front of the right audience. Plus, you\u2019re receiving the stamp of approval of someone the viewers already follow and care about.<\/span><\/p>\n

It helps you build your authority around a subject or niche, like the example below.<\/p>\n

\"build-authority-video-collabs\"<\/p>\n

When you collaborate with others, keep in mind that you\u2019re also putting your stamp of approval on them, so choose your partners wisely.<\/span><\/p>\n

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The Ultimate Guide to Smart Video Collaborations<\/strong><\/h1>\n

How to choose the right collab partners<\/strong><\/h2>\n

Content creators often think they should collaborate with others with the same number of followers and overall theme. Though that\u2019s partially true, there\u2019s much more to this than that.<\/span><\/p>\n

Sometimes, on YouTube, you can find smaller channels with a highly engaged audience that can be much more fruitful to collaboration than a creator with millions of random subscribers. If you find creators that produce high-quality content for a low number of followers, you should still consider doing a collab. Also, it\u2019s always easier to get a yes from a creator with a smaller following or similar one, than someone with much higher numbers. \u00a0<\/span><\/p>\n

More importantly, though, is who the viewers of a potential partner are. For smart video collaborations, you should look for complementary audiences with similar interests. Let\u2019s say you create content about nutrition, apart from other nutrition-related channels. You could partner with cooking related creators, fitness or health. Chances are the audiences will cross over from one subject to the other. <\/span><\/p>\n

Create a list of potential video collaborations and ask yourself:<\/strong><\/h2>\n