{"id":3080,"date":"2018-03-20T13:53:05","date_gmt":"2018-03-20T17:53:05","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=3080"},"modified":"2018-08-03T11:48:46","modified_gmt":"2018-08-03T15:48:46","slug":"live-product-demos-work-product-demonstration-tips","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/live-product-demos-work-product-demonstration-tips\/","title":{"rendered":"Product Demonstration Tips &#8211; Live Product Demos that Work"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Creating live product and service demos are one of the most cost-effective ways to increase sales, nowadays, if you do it right. On this blog post, we\u2019ll show how to structure live product demos that work, in 5 steps. To make sure that by the end of this post you are ready to sell more with live demos, we also gathered 3 extra product demonstration tips.<\/span><\/p>\n<p>Check out our video on this topic:<\/p>\n<p><iframe loading=\"lazy\" title=\"5 Steps to Create Live Product Demos That Work\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cdUFjyWndAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1><\/h1>\n<h1><strong>Why do a live Product Demo online?<\/strong><\/h1>\n<p><span style=\"font-weight: 400\">There\u2019s a reason why infomercials on television have been successful for years. Consumers want to see the product in action. \u00a0Which means demonstrating how the product works play a huge role in sales. Many times, the customer has seen ads for the product before, but the demonstration closes the deal. Or it doesn\u2019t if it\u2019s not a good one.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Live product demos online are the new and improved infomercials, cheaper and tailored to your audience. Although infomercials are still alive and kicking, they simply don\u2019t have the same reach you get online. Using live video to do product demonstrations gets you in front of your targeted audience. Having the right audience means you will present your product to potential customers. People who are highly likely to be interested in your product and that can afford it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The high level of interaction on live videos is what makes the live demo stand out. It creates a personal experience for the customer, which leads to a deeper connection and trust. You can reach thousands of people and still make it personal. Before live video, you could only get that kind of interaction on in-person meetings. How long would it take you to meet thousands of people?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>How to do a Live Product Demo?<\/strong><\/h1>\n<p><span style=\"font-weight: 400\">A product demo is similar to a sales pitch. Because it\u2019s live, you need to take your time to prepare it. If writing a script makes you sound too artificial, you can create an outline of everything you want to cover and base it on that. There are a few things you need to include in any product demo to drive sales. This goes for services or SaaS demonstrations too.<\/span><\/p>\n<h2><strong>#1 Introduction<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">A captivating introduction will ensure that viewers keep watching your live video. You can introduce yourself and your brand. A good idea here is to tell them your story. Tell them why you created this product in a way that they identify themselves with. This is the first step to creating a connection with your audience. Keep in mind that lengthy introductions can become tedious and you might lose some viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">During your introduction, you can also talk about who is the product\/brand for, which is another way of seeking a connection with your audience. While you present this part, some people might leave your live demo and this is actually a good thing. It means they are NOT potential customers. If they stayed, it would be a waste of time on both sides.<\/span><\/p>\n<h2><strong>#2 Outline problems<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Before you jump into your products&#8217; features, which is what most people do, build your demo around the problems your product solves. The problems are the reason those people are there, watching your live video. Maybe they don\u2019t even know they have those problems, so you need to make sure you outline these specific problems.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To go one step further, you can talk about the consequences of not solving these problems. Which is why the product was created in the first place. The why is really important here. What will happen to them or their company if they don\u2019t solve these issues? This step gets viewers motivated to find the solution and fix what needs fixing.<\/span><\/p>\n<h2><strong>#3 Your Solutions<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Now you can address each problem with a solution. Focus on how your product solves each of the problems listed before. You can talk about the feature but you don\u2019t need to focus on it, focus on their benefits. How do they solve the problem better than others? If they want to know more about the technicalities of the features, they can ask you, since you\u2019re live. Or they can find it on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your goal during the live product demo is to show your audience how your product can help them solve problems. Show the viewers how your solution relieves their pain points. What value do you bring them?<\/span><\/p>\n<h2><strong>#4 Q&amp;A<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">To take advantage of the live video, you can do a Q&amp;A at the end. Get viewers to send their questions and concerns. If, during the live demo you don\u2019t have time to answer all of them, make sure you reach out later and reply.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, take notice if some questions come up regularly and consider adding them your presentation.<\/span><\/p>\n<h2><strong>#5 Call-to-action<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">A call-to-action is a stimulus or an instruction for the other person to do something towards a goal. It\u2019s a term used a lot in marketing and it\u2019s essential to live video. At the end of your live product demo, you need to give viewers instructions on what to do next. The process should be as simple as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your objective is to increase sales, then you\u2019ll need a call-to-action that drives sales. You can give them a direct link to purchase your product instead of telling them to go to your website, clicking here and there.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These 5 steps can help you create an engaging product demo that focuses on increasing sales. Before you do a live product demo, make sure you refer back to these steps, create an efficient outline and get better results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Extra Product Demonstration Tips:<\/strong><\/h1>\n<p>Apply these\u00a0product demonstration tips to every live product demo and get better results.<\/p>\n<h2><strong>#1 Use different Live Video Formats<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">For your product demo, you can schedule a live stream on your social media, promote it and go live on the scheduled date. You can also do it more like a webinar, where you can ask people to register for the live video.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you feel like you aren\u2019t able to deliver an engaging live presentation, you can also do it in an interview format. You find a host that will ask you questions about your brand and product. In a way, the host would simply guide you through the product demonstration. Some people feel more comfortable in front of the camera when they do it this way. It can also be an interesting format for your audience to watch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Any format you choose, you can record while live and used later, as additional marketing material.<\/span><\/p>\n<h2><strong>#2 Engagement &amp; Interaction<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">A live product demo, like any other live video, needs to be <a href=\"https:\/\/manycam.com\/blog\/audience-engagement-strategies\">engaging<\/a>. Because attention spans are so short, you must constantly drive focus to your video. To do so, apply different visual elements to your live video. Also, try to have more than one video source. For example, having 2 camera angles that you can switch between, as well as adding some pre-recorded videos. It will create dynamic live videos that keep people interested. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Another way to create engagement is through interaction, which is one of the main reasons to do a live video. The\u00a0<a href=\"https:\/\/manycam.com\/blog\/increase-engagement-on-live-streams\">power to interact<\/a> with your audience is huge. You can ask them questions, create polls and ask them to share their opinions.<\/span><\/p>\n<h2><strong>#3 Customer testimonials &amp; Incentives<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">During your live product demo, you have an opportunity to show your audience what others think about your product. Genuine customers\u2019 testimonials can have a really positive effect on your viewers because they might identify with them and end up making a purchase. The best way to show testimonials are in video format, but it doesn\u2019t have to be live. You can play a pre-recorded video during your live stream.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Throughout video demos, many presenters forget that the audience needs to be constantly motivated. They need the motivation to keep watching your live video and to take action. What we\u2019ve seen brands doing that gets results is, creating cliffhangers and different offers. A cliffhanger is, for example, telling them that you\u2019ll be giving something for free at the end of the live video. \u00a0To create a different offer that motivates people, you can decide that for the first X number of people that make a purchase, they will pay less or get something else.<\/span><\/p>\n<h2><strong>In Summary<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">For a successful live product demo, the focus must be on the audience\u2019s needs. If you follow these product demonstration tips and steps, you will be able to address problems that people are facing and present them a solution. Your solution. Which is probably why the product was created in the first place. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Here are other blog posts that you might like:<\/strong><\/h1>\n<h2 style=\"padding-left: 30px\"><a href=\"https:\/\/manycam.com\/blog\/live-streaming-interview-tips\/\">9 Powerful Live Streaming Interview Tips<\/a><\/h2>\n<p style=\"padding-left: 30px\"><span style=\"font-weight: 400\">A big part of live videos is in-person and online interviews. Conducting a live interview is harder than it looks. The interviewer needs to be aware of a thousand things while listening to the guests and thinking about a follow-up question. To help you improve your interviews<\/span>&#8230;\u00a0\u00a0<a href=\"https:\/\/manycam.com\/blog\/live-streaming-interview-tips\/\">(Continue reading)<\/a><\/p>\n<h2 style=\"padding-left: 30px\"><a href=\"https:\/\/manycam.com\/blog\/audience-engagement-strategies\/\">5 Audience Engagement Strategies for Your Live Stream<\/a><\/h2>\n<p style=\"padding-left: 30px\"><span style=\"font-weight: 400\">Video has proven to be one of the most effective ways to reach audiences. Live video is even one step ahead. More than reach, it gives your audience a chance to engage with you and your brand. With the right audience engagement strategies, you\u2019ll be able to create<\/span>&#8230;\u00a0\u00a0<a href=\"https:\/\/manycam.com\/blog\/audience-engagement-strategies\/\">(Continue reading)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating live product and service demos are one of the most cost-effective ways to increase sales, nowadays, if you do it right. On this blog post, we\u2019ll show how to structure live product demos that work, in 5 steps. To make sure that by the end of this post you are ready to sell more [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[160,159,161,158],"class_list":["post-3080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-live-demo","tag-live-product-demo","tag-product-demo","tag-product-demonstration-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Demonstration Tips - Live Product Demos that Work - ManyCam Blog<\/title>\n<meta name=\"description\" content=\"A live product demo can make a huge impact on your sales, if done right. Here you can find product demonstration tips and a step-by-step to create your own.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manycam.com\/blog\/live-product-demos-work-product-demonstration-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Demonstration Tips - Live Product Demos that Work - ManyCam Blog\" \/>\n<meta property=\"og:description\" content=\"A live product demo can make a huge impact on your sales, if done right. 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