{"id":3027,"date":"2018-02-27T10:16:11","date_gmt":"2018-02-27T15:16:11","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=3027"},"modified":"2018-04-18T14:47:59","modified_gmt":"2018-04-18T18:47:59","slug":"promote-live-streaming-videos","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/promote-live-streaming-videos\/","title":{"rendered":"Best Ways to Promote Live Streaming Videos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creating content for live videos is only half the battle. What good is great content if there isn\u2019t anyone to watch? Promotion is key to getting more viewers on your live streams. In this blog post, we talk about strategies to promote live streaming videos. After you read this, you\u2019ll be able to increase your viewership even if you are on a low-budget.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Promote Live Streaming Videos<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<h1><strong>Leverage your followers, subscribers and \u201creal estate\u201d<\/strong><\/h1>\n<ul>\n<li style=\"padding-left: 30px;\">\n<h2><strong>Social Media<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the best ways to promote live streaming videos is to leverage your social media following. Even if your goal is to reach a broader audience or to get new followers. If your current followers like what you offer, chances are they will share with their friends. \u00a0Thus, you will expand your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of which platform you are going live on, you need to get the word out. Let\u2019s say you\u2019re planning to go live on YouTube. Besides telling your YouTube subscribers about the live stream, you need to tell your Facebook followers too. And your Twitter followers. And your Instagram followers. And any other social media that is relevant to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, it\u2019s a good idea to choose a couple of these social media platforms and focus most of your efforts. For example, you could choose to promote heavily on Facebook. You can create targeted ads based on your audience <\/span><\/p>\n<ul>\n<li style=\"padding-left: 30px;\">\n<h2><strong>Email List<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Along with social platforms, you can promote live streaming videos to your email list. If you don\u2019t have an email list, think about starting one. It\u2019s a great way to keep your audience engaged with you. Offer value in exchange for their email address and you can start building your list. Value can be an interesting E-book or your live Webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an email list, you have a direct channel to reach your audience. You can let them know the date and time of your live video and ask them to subscribe. But don\u2019t overdo it. Sending too many emails will put them off and they might unsubscribe.<\/span><\/p>\n<ul>\n<li style=\"padding-left: 30px;\">\n<h2><strong>\u201cReal Estate\u201d<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leveraging real estate is something most live streamers overlook, but what do we mean by that? Throughout your online presence, you have a lot of free space to promote your live stream. For example, your Facebook page cover, Twitter cover and YouTube cover. Those images that go on top of these pages can promote your live stream to everyone that stops by.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great place for some extra promotion is your email signature. What is great about this one is that it makes it easy to promote live streaming videos in a discreet way. It keeps reminding people about your streams without annoying them. Don&#8217;t send email blasts every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you think of any other \u201creal estate\u201d to promote your live streams? Tell us in the comment section below.<\/span><\/p>\n<h2><strong>Sharing incentives<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Getting your audience to share your content is one of the best ways to promote live streaming videos. It\u2019s organic and empowers your business or personal brand. That\u2019s why you must create incentives for your followers to share your live streaming events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably seen referral programs from many brands out there. Like Airbnb, that gives you a discount if you refer it to friends and they book something. The discount is a great incentive for customers to share the brand\u2019s website. To promote live streaming videos, you can apply the same concept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, launch a contest and announce an awesome prize. To enter the contest, your followers must share your live streaming event or tag friends on your post. It will encourage people to take part and you\u2019ll expand your audience. Another idea is to offer rewards for everyone who shares your content. Give them access to some exclusive content or a unique worksheet you created.<\/span><\/p>\n<h2><strong>Cross-promotion with partners<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To reach a new audience, your own social media platforms and distribution channels aren\u2019t enough. That\u2019s where cross-promotion with partners comes in. Cross-promoting is using different channels to promote and distribute what you offer to new markets. In this case, to distribute content to your partner\u2019s audience. But it can easily be your product or service as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To choose the ideal partner, think about products or services that complement yours. Let\u2019s say you are a personal trainer and you are planning a live stream about fitness. A great partner would be in the healthy food or supplement industry. You could share each other\u2019s product and services to reach a broader audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is all about strategic partnerships. A cross-promoting partnership helps both sides expand their audiences without stretching their budgets. \u00a0It goes beyond businesses. There are cross-promotions done between companies and influencers that work really well. Another idea is to partner with non-profit organizations. You can help their cause and they help you get subscribers.<\/span><\/p>\n<h2><strong>In Summary<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The best way to promote live streaming videos will be the one that fits you and your business. To plan your strategy, keep your budget in mind and take advantage of these low-cost ideas. Leverage your social media followers and email subscribers. Give them the heads up and encourage them to share your content through incentives. To reach new audiences, create partnerships with complementary products and services.<\/span><\/p>\n<p><strong>What is your favorite way to promote live streaming videos?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Here are other blog posts that you might like:<\/strong><\/h1>\n<h2 style=\"padding-left: 30px;\"><a href=\"https:\/\/manycam.com\/blog\/mobile-live-streaming-gear\/\">Best Mobile Live Streaming Gear for Low-Budgets<\/a><\/h2>\n<p style=\"padding-left: 30px;\">Mobile live streams are more popular than ever, but creators have a hard time keeping viewers on. Even when they have great content. One of the reasons viewers stop watching live streams after a while is&#8230;\u00a0\u00a0<a href=\"https:\/\/manycam.com\/blog\/mobile-live-streaming\">(Continue reading)<\/a><\/p>\n<h2 style=\"padding-left: 30px;\"><a href=\"https:\/\/manycam.com\/blog\/audience-engagement-strategies\/\">5 Audience Engagement Strategies for Your Live Stream<\/a><\/h2>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Video has proven to be one of the most effective ways to reach audiences. Live video is even one step ahead. More than reach, it gives your audience a chance to engage with you and your brand. With the right audience engagement strategies, you\u2019ll be able to create<\/span>&#8230;\u00a0\u00a0<a href=\"https:\/\/manycam.com\/blog\/audience-engagement-strategies\/\">(Continue reading)<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating content for live videos is only half the battle. What good is great content if there isn\u2019t anyone to watch? Promotion is key to getting more viewers on your live streams. In this blog post, we talk about strategies to promote live streaming videos. After you read this, you\u2019ll be able to increase your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[142,61,141,143],"class_list":["post-3027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-live-vide","tag-marketing","tag-promote-live-streaming-videos","tag-promoting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Ways to Promote Live Streaming Videos - ManyCam Blog<\/title>\n<meta name=\"description\" content=\"The best ways to promote live streaming videos are easier and cheaper than you think. Here are creative ways to reach your audience and get more viewers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manycam.com\/blog\/promote-live-streaming-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Ways to Promote Live Streaming Videos - ManyCam Blog\" \/>\n<meta property=\"og:description\" content=\"The best ways to promote live streaming videos are easier and cheaper than you think. 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