{"id":3007,"date":"2018-02-15T09:25:54","date_gmt":"2018-02-15T14:25:54","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=3007"},"modified":"2018-04-18T14:57:52","modified_gmt":"2018-04-18T18:57:52","slug":"audience-engagement-strategies","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/audience-engagement-strategies\/","title":{"rendered":"5 Audience Engagement Strategies for Your Live Stream"},"content":{"rendered":"

Video has proven to be one of the most effective ways to reach audiences. Live video is even one step ahead. More than reach, it gives your audience a chance to engage with you and your brand. With the right audience engagement strategies, you\u2019ll be able to create a deeper connection with your viewers.<\/span><\/p>\n

Live streams are all about building audience engagement, which leads to a deeper connection, which in turn leads to trust. That\u2019s why live videos have high conversion rates. But, if you can\u2019t get your audience engaged, it will all be for nothing. In other words, you need to get your audience to pay attention and interact with you. Because of all the distractions viewers face, you must have audience engagement strategies in place.<\/span><\/p>\n

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Audience Engagement Strategies<\/strong><\/h1>\n

#1 Visual Elements<\/strong><\/h2>\n

Even though a video is already a visual element, there\u2019s still some work to be done. Many live videos out there don\u2019t get enough viewers because they are tiresome to watch. Having great content but only talking about it, won\u2019t work. People are very visual and you\u2019ll need something more to grab their attention.<\/span><\/p>\n

That\u2019s where visual elements come in. Think about elements that complement your content. For example, PowerPoint presentations, images and graphic overlays. The last one, also known as Lower Thirds<\/a>, are a great solution to keep your viewers informed. For example, display your name and the name of the company.<\/span><\/p>\n

Another visual element that helps viewers focus on your brand is to add your logo<\/a> on the corner of your screen. Be careful with the number of visual elements you add. There\u2019s such a thing as overusing them and might get viewers annoyed. <\/span><\/p>\n

#2 Call-to-Action<\/strong><\/h2>\n

Essentially, call-to-action (CTA) is a marketing term for what you want people to do. What do you want to achieve with your live stream in relation to your audience? Perhaps, you want to sell one specific product at a special discount. So, your CTA would encourage people to buy it. Or you want your audience to sign up for a free course or you want them to share your page.<\/span><\/p>\n

Make sure you choose one – clear – CTA and keep reinforcing it during the broadcast. Sometimes, live streams fail because the CTA wasn\u2019t clear enough and the viewers didn\u2019t know what to do. Don\u2019t ask them to buy and share and sign up and\u2026 They might end up leaving your stream. This strategy will keep your audience engaged and will get you closer to the results you are looking for.<\/span><\/p>\n

#3 Handouts<\/strong><\/h2>\n

Amongst all the audience engagement strategies, this one requires more of your time. But, it can also bring great results. Create unique handouts for your audience, such as a downloadable worksheet or a quiz. Ask them to use it during the live stream. It will drive your audience\u2019s focus to the topics you want.<\/span><\/p>\n

Providing extra materials shows your audience that you care. It increases the level of trust. This is part of a bigger strategy you should always keep in mind: over delivering. Deliver more than what your audience expects. Every time. <\/span><\/p>\n

#4 Camera Angles<\/strong><\/h2>\n

Changes during your live stream help keep your viewers focused. If something goes on for too long at the same pace and without visible changes, viewers get bored. To create an engaging live stream with visible changes, you can play around with camera angles and other video sources<\/a>. <\/span><\/p>\n

A well-known example of this strategy in action is any News live broadcast. They show other points of view, besides the front camera on the news reporters in the studio. The director switches between other angles and brings in correspondents from different places. To keep viewers engaged, they add recorded videos and visual elements.<\/span><\/p>\n

When putting together your audience engagement strategies, think about the angles and video sources you can add. Just because it\u2019s a live broadcast, doesn\u2019t mean you can\u2019t get creative with transitions and camera angles.<\/span><\/p>\n

#5 Audio<\/strong><\/h2>\n

Forgotten by many live streamers, audio plays a huge role in audience engagement. When we talk about audio, it\u2019s not only the quality that matters but also the variety and volume. It\u2019s important to have a dedicated microphone to your broadcast to enhance your voice and keep it clear.<\/span><\/p>\n

As for variety, you can have a playlist<\/a> as a soundtrack in the background of your stream. Whenever you aren\u2019t talking, your soundtrack can fill up the empty space. When choosing the playlist, keep in mind that aggressive beats might be too distracting and calm beats might bore your audience. Try to find something in between.<\/span><\/p>\n

Interaction is key<\/strong><\/h2>\n

Interaction is the most important thing in any live video. These audience engagement strategies work for different types of live streams. Depending on your content and style, you can adapt each strategy to become your own. But, interaction is fundamental to get maximum engagement<\/a> in any live stream.<\/span><\/p>\n

The greatest advantage of going live is being able to interact with your audience in real-time.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Here are other blog posts that you might like:<\/strong><\/h1>\n

How to Go Live on Facebook and YouTube at the Same Time<\/a><\/h2>\n

Creating live streams is time-consuming. When you invest your time, you want to make the most out of it. That means reaching as many people within your target audience as you can. When you go live on Facebook and YouTube at the same time, you\u2019ll double your exposure.<\/span> \u00a0(Continue reading)<\/a><\/p>\n

What Do You Need to Produce a Successful Live Streaming Video?<\/a><\/h2>\n

Live streaming started out as a totally spontaneous and in the moment kind of content and it still is when it comes to personal live streams. But, professionally, as a business or personal brand, you need to put in the time to produce a successful live streaming video and make the most of your efforts.\u00a0<\/span> (Continue reading)<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Video has proven to be one of the most effective ways to reach audiences. Live video is even one step ahead. More than reach, it gives your audience a chance to engage with you and your brand. With the right audience engagement strategies, you\u2019ll be able to create a deeper connection with your viewers. Live […]<\/p>\n","protected":false},"author":3,"featured_media":3008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[136,112,137,52],"class_list":["post-3007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-audience-engagement-strategies","tag-engagement","tag-interaction","tag-live-streaming"],"yoast_head":"\n5 Audience Engagement Strategies for Your Live Stream - ManyCam Blog<\/title>\n<meta name=\"description\" content=\"Live video is one of the best tools to reach your audience. 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