{"id":2874,"date":"2017-12-28T09:00:53","date_gmt":"2017-12-28T14:00:53","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=2874"},"modified":"2018-04-18T15:14:31","modified_gmt":"2018-04-18T19:14:31","slug":"live-videos-in-2018","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/live-videos-in-2018\/","title":{"rendered":"Live Videos in 2018 \u2013 What to expect based on 2017 Video Statistics Roundup"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2018 is only a few days away and there are quite a few things we can learn from this 2017 video statistics round up. In this article, we have collected some of the most relevant data regarding live video. It will help create a successful strategy for your live videos in 2018.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we all know, videos are more engaging than any other content type. Therefore, most brands, blogs and people in general are creating more and more videos. To be exact, <a href=\"https:\/\/www.entrepreneur.com\/article\/305314\">74% of internet usage is being covered by videos<\/a> and live streaming is growing in demand. Have a look at the statistics below and find out why live videos in 2018 will be the best way to reach a bigger audience and increase engagement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Let\u2019s take a look at some key video statistics here:<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">For 67% of viewers, video quality is the most important factor when watching a livestream broadcast.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Viewers spend 8X longer with live video than on-demand: 5.1 minutes for on-demand vs. 42.8 minutes for live video content (Tubular Insights).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Live video continues to outpace the growth of other types of online video, with more than 100% increase in ad growth year-over-year.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">55% of people consume video content thoroughly.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Businesses using video grow company revenue 49% faster year-over-year than non-video users.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">51.9% of marketing professionals worldwide name video as the type of content with the best ROI.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As we can see, companies are using videos to grow faster than all the others. Any brand that is not using video yet, will probably be left behind. More importantly, live video can be a way to grow even faster, since its rapid increase in ad growth year-over-year. Also, viewers spend much more time watching live videos than videos on demand, which can give you the upper hand when planning your strategy.<\/span><\/p>\n<h2><strong>What about the video consumers?<\/strong><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">According to HubSpot Research, videos are the number one content consumers want to see from brands.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The primary motivator for live video viewing is compelling content.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">4X as many customers would rather watch a video about a product than read about it.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">More than 40% of internet users look for videos before purchasing products or services.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">At least once a week, 75% of executives watch work-related videos on business websites.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">59% of executives would rather watch a video than read text, according to Forbes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Live videos in 2018 need to have compelling content, more than ever, since video is the number one expectation of your customers and followers. Also, the fact that more than half of executives would rather watch videos than read, gives you an idea of what kind of content to focus on. Of course, text is still important and combining both can help you reach a greater audience.<\/span><\/p>\n<h2><strong>The power of video on social media<\/strong><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Next year, at least 46% of marketers plan to add Facebook video to their content strategy.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">45% of people watch more than an hour of videos a week, on Facebook and YouTube.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Every day on Facebook, 100 million hours of video are watched.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">82% of online audiences prefer live video from a brand than social posts.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">On social media, video generates 1200% more shares than text and images combined.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Videos uploaded on Facebook have 10X higher reach in comparison to shared YouTube links.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">According to Facebook, users <\/span><span style=\"font-weight: 400;\">watch Facebook Live videos 3x longer<\/span><span style=\"font-weight: 400;\"> than videos that aren\u2019t live.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Users comment on Facebook live videos at 10x more than on regular videos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is no question about the popularity of Facebook and social media, in general. Based on these statistics, it\u2019s safe to say that Facebook Live is an amazing way to find your audience, get them engaged with your content and get them to share your video.<\/span><\/p>\n<h2><strong>YouTube<\/strong><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">YouTube has 1.5 billion users.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Every minute, 300 hours of video are uploaded to YouTube.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Almost 5 billion videos are watched per day.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">YouTube has more than 30 million visitors per day.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">3.25 billion hours is the total number of hours of videos watched per month.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Viewers spend <\/span><span style=\"font-weight: 400;\">more than an hour a day<\/span><span style=\"font-weight: 400;\"> watching YouTube content on mobile devices alone.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">YouTube reports mobile video consumption rises 100% every year.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The number of hours people spend watching videos on YouTube is up 60% year-over-year.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The time people spend watching YouTube on their TV has more than doubled year over year.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;How to\u201d searches on YouTube are up 70% year-over-year.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although, Facebook has more users, YouTube is still extremely relevant. It\u2019s the second most used search engine, standing just behind Google. Having content on YouTube in 2018 is a must. YouTube is also planning a lot more features for live videos in 2018.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>A few more reasons why you should focus on videos in 2018<\/strong><\/h1>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">Video drives a 157% increase in organic traffic from search engines.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">According to Dr. James McQuivey of Forrester Research, the value of one minute of video is 1.8M words.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 8<\/span><span style=\"font-weight: 400;\">8% of visitors stay longer on a site with prominent video displayed.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">Including video in an email leads to a 200-300% increase in click-through rate (Forrester).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">Companies using video get 41% more web traffic from search than the rest.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">On a landing page, video can increase conversion by 80% or more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Videos on demand and live videos can be used to drive engagement in many different ways. They can help you get more traffic to your website, increase the clicks on your emails and increase conversion on landing pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Live Videos in 2018<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Judging by the rapid and steady growth of live streaming videos, it\u2019s safe to say that they are here to stay. Live videos in 2018 will be extremely important for the audience. They have the power to create a personal connection between brands and customers, celebrities and fans or any presenter and viewer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2018 make sure your strategy is around creating videos first. Everything else is important too, but videos, and in particular live videos, are key. They have to be your priority when it comes to content, engagement and interaction with your audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sources:<\/span><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/marketing-statistics?_ga=2.49644835.402457682.1513702505-680307340.1502728584\">Marketing Statistics \u00a0&#8211; Hubspot<\/a><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\">Video Marketing &#8211; Hubspot<\/a><\/p>\n<p><a href=\"https:\/\/fortunelords.com\/youtube-statistics\/\">You Tube Statistics &#8211; Fortune Lords<\/a><\/p>\n<p><a href=\"https:\/\/livestream.com\/blog\/62-must-know-stats-live-video-streaming\">Stats Live Video Streaming &#8211; Livestream<\/a><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/mind-blowing-youtube-stats-facts-and-figures-2017-infographic\">YouTube Facts and Figures &#8211; Social Media Today<\/a><\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/305314\">Content Strategy 2018 &#8211; Entrepreneur<\/a><\/p>\n<p><a href=\"http:\/\/mediakix.com\/2017\/03\/facebook-live-statistics-video-streaming-to-know\/#gs.hIf5zDg\">Facebook Live Statistics &#8211; Media Kix<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Here are 2 blog posts to help you with your live videos for 2018:<\/strong><\/h2>\n<h2><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/manycam.com\/blog\/promote-your-live-streaming-videos\">How to Promote Your Live Streaming Videos<\/a><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The last thing you want is to spend hours creating content for your live video and none promoting it, because you might end up with an empty \u201croom\u201d. <a href=\"https:\/\/manycam.com\/blog\/promote-your-live-streaming-videos\">(Learn more)<\/a><\/span><\/p>\n<h2><strong><a href=\"https:\/\/manycam.com\/blog\/live-stream-your-event\">5 Tips to Live Stream Your Event Like a Pro<\/a><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Streaming your live event is a great way to extend your event capacity and maximize your efforts. It allows you to invite more people locally or from all over the world, depending on your industry. <a href=\"https:\/\/manycam.com\/blog\/live-stream-your-event\">(Continue reading)<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2018 is only a few days away and there are quite a few things we can learn from this 2017 video statistics round up. In this article, we have collected some of the most relevant data regarding live video. It will help create a successful strategy for your live videos in 2018. As we all [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,111,44],"class_list":["post-2874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-live-video","tag-statistics","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Videos in 2018 \u2013 What to expect based on 2017 Video Statistics Roundup - ManyCam Blog<\/title>\n<meta name=\"description\" content=\"Live videos in 2018 are the way to go if you want to reach a bigger audience and increase engagement. 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