{"id":2663,"date":"2017-11-02T09:00:45","date_gmt":"2017-11-02T13:00:45","guid":{"rendered":"https:\/\/manycam.com\/blog\/?p=2663"},"modified":"2018-08-03T11:46:29","modified_gmt":"2018-08-03T15:46:29","slug":"7-common-live-streaming-mistakes","status":"publish","type":"post","link":"https:\/\/manycam.com\/blog\/7-common-live-streaming-mistakes\/","title":{"rendered":"7 Most Common Live Streaming Mistakes And How You Can Avoid Them"},"content":{"rendered":"

Live streams started out as something completely spontaneous, mostly done on mobiles, with no need for high quality image and audio. Fast forward to a few years and live stream has become an elaborate and powerful communication tool. So, to make sure you get better results out of your broadcasts, watch out for these 7 most common live streaming mistakes<\/strong>.<\/span><\/p>\n

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Live Streaming Mistakes<\/strong><\/h1>\n
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  1. \n

    \u00a0 \u00a0 \u00a0Not enough planning<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    Doesn\u2019t matter how experienced you are,<\/span> planning your live stream is crucial to your success. Many people believe they can just \u201cwing it\u201d but it\u2019s just not that simple. There is a lot of competition going on and <\/span>putting your best foot forward is very important to say the least<\/span>. Therefore, you need to make sure you\u2019re delivering good content and value. It can be purely entertaining, but it has to be entertaining enough.<\/span><\/p>\n

    Moreover, you need to prepare all the material you\u2019ll use. For example, you might need images, pre-recorded video or a slide deck to get your message across. Everything needs to be spot on, once you go live. It\u2019s equally important to outline each segment of the live stream, to make sure your topic flows smoothly. Which brings us to our next topic: Topics.<\/span><\/p>\n

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      \u00a0 \u00a0 \u00a0Wrong topic<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      We\u2019ve seen this over and over again, people might choose a topic that it\u2019s interesting to themselves, their brands or products but they completely forget about their viewers. <\/span>That<\/span>, obviously, <\/span>is going to turn them off<\/span>.<\/span><\/p>\n

      When planning your live stream, keep your audience in mind. Think about what is in it for them. Why will it be good for them to put one hour of their precious time on you?<\/span><\/p>\n

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        \u00a0 \u00a0 No Promotion<\/strong><\/h2>\n<\/li>\n<\/ol>\n

        Answering the question above, will help you promote your live event. And you need to promote it A LOT. Some live streamers think that just mentioning it once, because it\u2019s an interesting topic, will be enough to get people to \u201cshow up\u201d. Unfortunately, in most cases, it\u2019s not.<\/span><\/p>\n

        Promote it as often as you can and send your audience a reminder when the broadcast is about to start. \u00a0Amongst these live streaming mistakes, this one can be particularly serious and might cost you your whole live event. What\u2019s a live stream without an audience?<\/span><\/p>\n

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          \u00a0 \u00a0 \u00a0Inconsistency<\/strong><\/h2>\n<\/li>\n<\/ol>\n

          Inconsistency is by far one of the most common live streaming mistakes out there. If you want to succeed in your live streaming videos, you need to be consistent. Going live on a Tuesday morning and then 2 months later, you do a live stream on a Saturday night and so on, simply doesn\u2019t work.<\/span><\/p>\n

          TV shows were successful for so many years because everyone knew when they had to tune in. Your live streams should follow the same principal. The frequency, however, will depend on your availability and resources. So, be realistic when announcing \u201cyou\u2019ll go live every Tuesday at 7PM.\u201d. \u00a0\u00a0\u00a0<\/span><\/p>\n

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            \u00a0 \u00a0 Not testing<\/strong><\/h2>\n<\/li>\n<\/ol>\n

            Sometimes, we simply rely too much on technology and forget to make sure everything is working properly. It\u2019s acceptable that a few things might go wrong during a live show, but we should always aim to keep the mishaps to a minimum. The key to achieve that is testing.<\/span><\/p>\n

            At least, test all of your equipment, hardware and software, to ensure they are working properly. Ideally, you should do a dry run and record it, to check not only equipment but also the flow of the presentation itself.<\/span><\/p>\n

            Tip: When things do go wrong, try to remain cool and collected, simply apologize to viewers and reschedule the live stream. Getting upset, anxious or nervous will put your viewers off. \u00a0<\/span><\/p>\n

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              \u00a0 \u00a0 \u00a0Poor quality<\/strong><\/h2>\n<\/li>\n<\/ol>\n

              Live streaming with poor quality image, audio, or internet connection can completely ruin the experience for the viewers. Don\u2019t worry, this doesn\u2019t mean you need to spend a lot of money on state-of-the-art equipment.\u00a0<\/span><\/p>\n

              Investing a little can take you a long way. Focus on the essentials: a webcam, microphone, lighting and a software where you can apply a few tweaks to you live streams\u2019 quality. For example, on ManyCam, you can correct the lighting, the colors, noise suppression and so on. To get more tips on how to set up a live stream, here are 4 key factors to setting up a Live Streaming video<\/a>.<\/span><\/p>\n

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                \u00a0 \u00a0 \u00a0Not having any backup<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                As we said before, depending on technology and gadgets can have its setbacks. Sometimes, things just stop working. Having backups, can practically save your life! If you can, keep a second computer with all your material, a webcam and a microphone ready to go, just in case.<\/span><\/p>\n

                Check out our video with these mistakes and tips:<\/p>\n