Live video is crucial to your brand’s success, and here is how you can plan live streaming content with ease.
The need to create content as a business or personal brand isn’t anything new. More than even, brands are expected to put out captivating content and deliver value to their audiences. That’s where live streaming comes in. Regardless of your budget, live streaming can have a huge impact on your marketing strategy. In this blog post, you’ll learn how to plan live streaming content so that you make the most out of your streams.
If you want more live video tools for your next live stream, download ManyCam for free today!
The wide range of live streaming
Live streaming is how someone broadcasts events or other things to their online audience. It is like someone selling tickets; only it’s done digitally. It also allows the broadcaster to reach a large number of audiences. A lot of brands have started using live streaming content to promote their products. It usually costs a lot less than other means of promotion, and they can reach many people at the same time.
Sometimes brands use influencers, and sometimes, they simply show the products and how they are used. Live streaming can also be used to conduct lectures. Many schools and universities have taken this path due to the current pandemic. Lectures, tutorials, and most classes are being live-streamed.
Big companies that have their headquarters abroad also use live streaming to conduct interviews with their potential employees. All-in-all live streaming content has become the new norm. Here is a step-by-step guide to planning live streaming content if you are new to live video streaming.
How to plan live streaming content
Planning the content
You must plan your live streaming content just like you plan any other content. Be thorough with your preparations, because unlike pre-recorded videos, you can’t edit if you mess up. Think of yourself as a host of a talk show, and your audience is the guest. You will have to put in a lot of effort to make your content engaging; otherwise, people will log off. You have to address the ‘who,’ the ‘why,’ and the ‘where’ of the entire scenario.
First and foremost, determine your target audience. Population, age factor, and so on will all be considered when deciding the type of content you want to put out. If your target audience involves children, create age-appropriate content. Determining the type of content comes under the category of the ‘what.’ If you have some good ideas for the content, ask your colleagues or the people around you before going live.
The where depends on your resources and how many people you want to reach out. If you want to increase your reach, then you must live stream your content on several channels.
You also need to make sure that your internet connection is working and running at optimal speed. Most people go offline because they don’t have the patience for bad, blurry videos. Also, make sure the lighting is right.
When you plan live streaming content, don’t forget to consider the location. It’s always best to live stream from a controlled environment, AKA indoors in a quiet room. The background noise can be distracting and interfere with your audio quality.
Consistency
Instead of planning one perfect live streaming video, you will see more results by creating consistency around your live videos. For instance, you could create a series of live streams around the same topic, slowly going into more depth on your subject. Schedule these streams at the same time, every other day, or every week.
Another idea here is to create a live streaming weekly or monthly show. Your fans will always know that if they tune in on Wednesdays at 5 pm, they will get to see you live. It’s a great opportunity to do collabs and interviews as well, which saves you time on the content plan and maximizes your reach.
Choosing the platform
For planning live streaming content, choosing the right type of platform is extremely vital. Since different platforms can reach different types of audiences, you need to decide which one will work for you best. There are several platforms to choose from, such as Facebook, Twitter, YouTube, Instagram, and so on.
With ManyCam, you can live stream to multiple platforms simultaneously* and expand your online reach. Nonetheless, even if you only go live on one platform, make sure it’s the one in which your audience hangs out the most.
Note: You’d need a Studio or Premium subscription to access multiple RTMP streams.
Choosing the right equipment
If you choose equipment that’s not that great, your video quality will suffer. Usually, people prefer using a laptop or a proper camera during live streaming. However, if you are using your phone, you must use a tripod with it. A phone tripod is a professional way of live streaming content. It will ensure your phone doesn’t move too much, and you will have more mobility. All of this is required for engaging content.
Promotion
After the platform and equipment have been decided, it is now time for you to promote your live stream. No one will know about your stream without any type of promotion, and people won’t show up. Make a post about your stream with the exact date and time and then post it on different platforms, such as Facebook, Instagram, and Twitter. You can also make a small pre-recorded video announcing your live content streaming.
Hopefully, the guide to planning live streaming content will help you out. If you want live video tools to increase engagement during your live streams, download ManyCam for free today!
